Your culture -- and the mission, vision, values and behaviors that produce it -- must be unique to your company. You have to build them into your company and measure them. Senior leadership has to be creatively repetitious in preaching them. You have to talk them up again and again. You have to get them into your company's bloodstream. But once you do, you have the basis for a high-performance organization.
William C Finnie says that “Success can begin with explicit statements of mission, vision and values unique to each company but to Change a Culture, Start with Changing Behavior”