Ever wonder why innovations fail despite the buzz being created about the criticality of new ways to come up with better solutions.Jefferey Phillips thinks it’s the unrealistic goals and high expectation that many people are looking at innovation and shying away from participation.
There's simply too much talk about innovation and not enough experimentation and trials. As the talk increases, the level of discourse is not improving, and is only creating barriers as the expectations increase. What most firms need now is to provide tools, processes and training to their innovative folks and get out of the way.Geoffrey Moore, author of the book Dealing With Darwin: How Great Companies Innovate at Every Phase of Their Evolution says.
We need more experiments, more trials, more intentional accidents. We need to set the expectations that everyone should be involved in innovation - at least to the extent of generating and submitting ideas. As we define an innovation "team", let's take care not to create innovation ghettos. Too many people are being left out of the process, which means too many ideas aren't being discovered and evaluated.
At the end of the day, every function in the corporation has to realign its priorities in order to amplify the innovation to breakaway status. Anything less is simply too easy for competitors to neutralize."
"The failure - and this is a failure of the leadership, not of the rank and file - lies in the failure to prioritize one line of innovation above all others. If management does not take a position on innovation strategy, the company's innovations will continue to bubble up but they will not be aligned. If all are brought to market… none will achieve breakaway status."
Clearly all this indicates that there something more here than just innovations. Perhaps the great debate and attention which innovation generates sometimes goes against the basic objective of encouraging and facilitating innovation. Extremely cautious and pre programmed approach is killing the spirit of innovation. Too many plans, structures and attention have created multiple barriers which firms need to be concerned about.